AI Insights · Timothy · April 2023
Top 5 Subscription Games in Mexico Q1 2023
Discover the performance of the top 5 subscription games in Mexico during Q1 2023, including trends in downloads, revenue, and active users.
During the first quarter of 2023, the top 5 subscription games on a unified platform in Mexico showed varied performance in terms of weekly downloads, revenue, and active users. Here's a closer look at how each app fared:
Stranger Things: 1984 from Netflix, Inc. experienced a steady trend in weekly downloads, starting at around 2.2K and fluctuating, reaching a low of 1.2K in mid-February before rebounding to 1.5K by the end of March. The weekly revenue saw a peak of $33 in mid-February, with other notable weeks generating $13 in mid-March and $12 in late February. Active users showed a gradual decline from approximately 11K at the beginning of January to around 8.4K by the end of March.
TMNT: Shredder's Revenge, also by Netflix, Inc., was released in January and saw an initial spike in downloads, peaking at nearly 20K in the first week. However, this number steadily declined to around 3.5K by the end of March. The app's weekly revenue had a few peaks, such as $29 in late February and $14 in late January. Active users, however, showed a positive trend, increasing from 19.2K in early January to approximately 15.5K by the end of March.
HELLO KITTY HAPPINESS PARADE, another title from Netflix, Inc., saw its highest weekly downloads of 8.1K in early January, followed by a gradual decline to about 1.9K by the end of March. The app's weekly revenue peaked at $20 in early March. Active users mirrored the download trends, peaking at 8.7K in early January before settling around 5.6K by the end of March.
Nailed It! Baking Bash from Netflix, Inc. had a steady performance in weekly downloads, starting at approximately 4.4K and fluctuating around 2.4K to 2.8K towards the end of the quarter. The weekly revenue saw minor peaks, such as $12 in mid-March and January. Active users showed a slight increase from around 2.3K at the beginning of January to approximately 2.4K by the end of March.
Tiny Wings by Andreas Illiger had a relatively low but consistent download rate, starting at 21 in late December and ending with 24 by the end of March. The app's weekly revenue peaked at $10 in the final week of March and $8 in mid-March.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.
